"Amazon Sumerian is a set of tools for creating high-quality virtual reality (VR) experiences on the web. With Sumerian, you can construct an interactive 3D scene without any programming experience, test it in the browser, and publish it as a website that is immediately available to users."
Amazon Sumerian tutorials
Amazon Sumerian on boarding & interface
Description of the entity component system with behaviors and speech show how AR & VR play a part in Amazon's larger ecosystem. Speech can be powered by Alexa's intelligence and evoked through avatars as an interface.
Asset > Add New Pack > Entity
Entity >
Add New Component